Tools for Electronic Publishing Theory & Practice
Purpose-built as an adjunct to the GWU graduate level course, Electronic Publishing Theory & Practice -- some useful tools, links to class projects (for search engine assistance), and more.
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Search Engine Optimization Readings for June 5 (see below)
Primary Readings for June 5, 2007
See Blackboard for a document containing the below. Please read for June 5's class, which will be run by Lisa Loyo.
  • http://searchenginewatch.com/showPage.html?page=3622950
  • https://adwords.google.com/support/bin/topic.py?topic=7046
  • https://adwords.google.com/support/bin/topic.py?topic=114
  • https://adwords.google.com/support/bin/topic.py?topic=9361
  • SEO
  • http://news.zdnet.com/2036-2_22-5969367.html
  • They are sort of opposing viewpoints on how important small details are in SEO. They are relatively short and the students could experiment to see how much of a difference little things make.
  • http://searchengineland.com/070510-073836.php
  • http://www.bruceclay.com/blog/archives/2007/05/sweat_the_small.html

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